Social capital theory in online impulse buying
1 Nov 2013 The role of atmospheric cues in online impulse-buying behavior Journal of Personality and Social Psychology. v24. Marios Koufaris, Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior, conditions related to the theory of institutional trust and social capital, and Fourth, the fsQCA results show ways to increase consumers' desire to purchase impulsively, including reactive and affective factors. The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Abstract: This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory. Social interactions and content are important stimuli on social networking websites.
Flow and social capital theory in online impulse buying This upwards trend results from easy access to products, easy purchasing, lack of social pressure, and an absence of delivery effort ( Verhagen & van Dolen, 2011 ).
The questionnaire was constructed for capturing urge to buy impulsively (UBI) consisting sixteen items and two items for the E-impulse buying i.e., actual impulse purchase in online context. This questionnaire also includes some demographic questions such as gender, age, income, education and occupation to capture the respondents’ demography. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. However, existing researches regarding online impulse buying are mainly from the psychological state of the environment, which lacks research linking to customers’ personality characteristics. Furthermore, the sustainable growth of online shopping is largely attributed to consumers’ loyalty, and understanding consumer behavior is one of the keys to maintaining consumers’ loyalty. needs, and social gratifications influence the online impulse buying behavior. It also examines the moderating role of impulsiveness on the relationship between the different processes of social influence and urge to buy impulsively. This study uses a quantitative approach and adopts survey as its research method. Online social capital: understanding e-impulse buying in practice By Ronan Jouan de Kervenoael, D. Selcen O. Aykaç, D. Selcen O. Aykac and Mark Palmer No static citation data No static citation data Cite
This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce,
Online social capital: Understanding e-impulse buying in practice Still, human and retailing technology interactions are rarely evaluated from a social practice perspective. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. The questionnaire was constructed for capturing urge to buy impulsively (UBI) consisting sixteen items and two items for the E-impulse buying i.e., actual impulse purchase in online context. This questionnaire also includes some demographic questions such as gender, age, income, education and occupation to capture the respondents’ demography. This article explores the potential impact of socially constructed e-atmospherics on impulse buying. A framework with three interrelated factors, namely social acoustic, co-construction and mundane language enactment is analysed. The way these allow for e-social norms to organically emerge is elaborated through a set of propositions. However, existing researches regarding online impulse buying are mainly from the psychological state of the environment, which lacks research linking to customers’ personality characteristics. Furthermore, the sustainable growth of online shopping is largely attributed to consumers’ loyalty, and understanding consumer behavior is one of the keys to maintaining consumers’ loyalty. needs, and social gratifications influence the online impulse buying behavior. It also examines the moderating role of impulsiveness on the relationship between the different processes of social influence and urge to buy impulsively. This study uses a quantitative approach and adopts survey as its research method. Online social capital: understanding e-impulse buying in practice By Ronan Jouan de Kervenoael, D. Selcen O. Aykaç, D. Selcen O. Aykac and Mark Palmer No static citation data No static citation data Cite online impulse buying behavior. Although consumers’ online impulse buying behavior in traditional e-commerce websites can be well explained by this research model, its ability to illustrate the behavior of users on SCPs is limited. As an integration of social media and online commerce activities, social relationship con-structs 2.1.
Keywords: Virtual Communities; Relational Capital Trust; Impulse Buying. 1. Deis, 2010). Online social networking site typically involves a collection of user profiles Theoretical support took for this study by the social identity theory. Social
Drawing on the theories of social influence theory, and uses and gratifications theory, consumers' online impulse buying behavior in social commerce sites. showed that there is an association between impulse buying, social capital, peer. ABSTRACT: given the rapidly increasing popularity of online impulse buying using digital platforms Flow and social capital theory in online impulse buy- ing . Online impulse buying could harm someone financially and psychologically. An additional descriptive analysis applying the Terror Management Theory " Online social capital: Understanding e-impulse buying in practice," Journal of 23 May 2018 Keywords: E-impulse buying, user interface design, user experience, buying Flow and Social Capital Theory in Online Impulse Buying. e-impulse buying behaviour of Generation Y consumers. Huang, L.-T. (2016) Flow and social capital theory in online impulse buying, Journal of Business.
ABSTRACT: given the rapidly increasing popularity of online impulse buying using digital platforms Flow and social capital theory in online impulse buy- ing .
Fourth, the fsQCA results show ways to increase consumers' desire to purchase impulsively, including reactive and affective factors. The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the The method for impulse buying only includes social capital, peer communication, urge to buy, and vividness. This study examines the influence of affective and reactive factors, as well as two mediators of consumers' online impulse buying behavior in social commerce, by following the stimulus-organism-response (SOR) paradigm, social capital theory, and flow theory.
Online social capital: understanding e-impulse buying in practice By Ronan Jouan de Kervenoael, D. Selcen O. Aykaç, D. Selcen O. Aykac and Mark Palmer No static citation data No static citation data Cite